Second play. Different flavor, same logic: lead with proof.
Most small business websites break accessibility rules and their owners have no idea. Claude can find the issues in minutes, and the report you get out of it is something an owner will actually read, because it is about their site and not about you.
Here is the play.
Pick a local business that already has a website. This one is the opposite of the last play: you need a site to audit.
Give Claude the URL and ask it to check the page against WCAG accessibility guidelines. Ask for specifics: images with no alt text, text that fails color contrast, buttons and links with no accessible label, forms with unlabelled fields, anything that cannot be reached with a keyboard.
Ask it to rewrite that list as a one page report a business owner can understand. No jargon. Each item as what is wrong, where it is, and what it means for a customer trying to use the site.
Send it to the owner for free. No pitch attached. "I ran your site through an accessibility check, here is what came back."
When they reply, offer to fix it for a fee.
One warning, and take it seriously. Accessibility lawsuits against small business sites are real, but you are not a lawyer and you should not act like one. Do not put numbers on fines, do not tell them what they are legally exposed to, and do not use fear as the pitch. Keep it to what you can actually see: here is what is broken, here is the customer who cannot use it. That is enough, and it keeps you honest.
The reason this play works is the same reason the last one did. You gave them something real before asking for anything, so the conversation starts with them evaluating your work instead of deciding whether to trust a stranger.
There is also a quiet advantage here. Most owners have never heard of this problem, which means you are not the fifth person this month offering them a website. You are the first person who ever told them their site locks out customers.
Two plays now. Both start with proof, not pitching. That pattern is the whole game, and everything else I teach is a variation on it.
PS. I walk people through their first client step by step inside AI Builder School. Free 7-day trial of the First Client Framework here: https://www.skool.com/aibuilderschool
Brandon